// keynotes · panels · podcasts
I give talks, join panels and talk on podcasts about Adobe, digital commerce and applied artificial intelligence. In Spanish and English.
Most AI projects stall at the pilot. This talk covers what it takes to get them into production on enterprise digital commerce platforms: data, security, process and people.
What the audience takes away
More and more buyers ask ChatGPT, Perplexity or Gemini before they search on Google. Which signals those models use to recommend a brand, and what a company can do to show up.
What the audience takes away
The WolfSellers story since 2014: how a Mexican company came to implement Adobe Experience Cloud for global brands, and what we learned about talent, clients and growth.
What the audience takes away
Languages: Spanish and English.
Use it as is. If you need a different length, get in touch.
Manuel Mattar is the co-founder and CTO of WolfSellers, an Adobe Gold Partner based in Mexico City. He writes and speaks about Adobe Experience Cloud, digital commerce and applied AI for businesses in Latin America.
Manuel Mattar is the co-founder and CTO of WolfSellers, an Adobe Gold Partner based in Mexico City. In 2014 he founded the company with Daniel Islas to bring Magento —now Adobe Commerce— to brands in Mexico and Latin America. Today WolfSellers has 135 people, works across five countries in the region and serves the United States and Canada from Mexico. Its clients include LEGO, Heineken, Mastercard, AT&T and FEMSA.
Manuel Mattar is the co-founder and CTO of WolfSellers, an Adobe Gold Partner based in Mexico City. In 2014 he founded the company with Daniel Islas to bring Magento —now Adobe Commerce— to brands in Mexico and Latin America. Today WolfSellers has 135 people, works across five countries in the region and serves the United States and Canada from Mexico. Its clients include LEGO, Heineken, Mastercard, AT&T and FEMSA. As CTO, Manuel leads the technical side of the company: the architecture of its Adobe Commerce and Adobe Experience Cloud implementations, its cloud infrastructure and the adoption of AI agents in development and operations. He shares what he learns at manuelmattar.com, with notes on Adobe, digital commerce and applied AI.