Adobe and enterprise digital commerce
Adobe Commerce, Experience Manager, Experience Platform and Edge Delivery Services: how they get implemented, migrated and run for enterprise brands in Mexico and Latin America.
Co-founder & CTO at WolfSellers
DIGITAL TWIN · AI
Manuel Mattar
~/ Adobe architect · AI agent builder · Co-founder of WolfSellers · Technology speaker
// in one sentence
Manuel Mattar is the co-founder and CTO of WolfSellers, an Adobe Gold Partner in Mexico, and writes and speaks about Adobe Experience Cloud, digital commerce and applied AI for businesses in Latin America.
WolfSellers in numbers
wolfsellers.com ↗- Year we founded it in Mexico City
- 2014
- People on the team
- 135
- Adobe partner level
- Gold
- Latin American countries
- 5
WolfSellers figures as of September 2026.
What I talk about
Applied AI, in production
AI agents in day-to-day development and operations, brand visibility in ChatGPT and other LLMs, and what actually works once AI leaves the demo.
Building technology from Latin America
How to build an enterprise technology company from Mexico: talent, culture, global clients and what we have learned since 2014.
manuel@wolfsellers: ~
whoami: Manuel Mattar — co-founder & CTO @ WolfSellers
cat stack.txt: Adobe Commerce · AEM · AEP · Edge Delivery · AWS · AI agents
wolfsellers --stats: since 2014 · 135 people · Adobe Gold Partner · 5 countries
ask manuel: Write to me: manuelmattar.com/en/contact
Talks
Speaking and interviews
I give talks, join panels and talk on podcasts about Adobe, digital commerce and applied artificial intelligence. In Spanish and English.
Recent notes
See all notes →Applied AI
I launched my site in one day with an AI agent: what it did and didn't
From a parked domain to a live site, with AWS infrastructure and a digital twin, in one day. What the agent did, what I decided and what it cost.
Brands that have trusted WolfSellers
- LEGO
- Heineken
- Casio
- Mastercard
- American Express
- AT&T
- FEMSA
- Grupo Bimbo
- Tupperware
- Benetton
- Converse
- Danone
- Abercrombie & Fitch
- Hollister
- Ulta Beauty
- Rappi
- América Móvil
- OXXO
- Cinépolis
- Waldo's
- Grupo Axo
- Vitro
- Urrea
- Helvex
WolfSellers clients, as listed on wolfsellers.com.
Running an event, a podcast or writing for a publication?
I speak about Adobe, digital commerce and applied AI, in Spanish and English.
Get in touch