# Manuel Mattar

> Manuel Mattar is the co-founder and CTO of WolfSellers, an Adobe Gold Partner in Mexico, and writes and speaks about Adobe Experience Cloud, digital commerce and applied AI for businesses in Latin America.

**Languages**: English (this file) · [Spanish](https://manuelmattar.com/llms.txt) · [full version with every note](https://manuelmattar.com/en/llms-full.txt)

## Identity

- **Name**: Manuel Mattar
- **Role**: Co-founder & CTO at WolfSellers
- **Company**: WolfSellers (https://www.wolfsellers.com) — Adobe Gold Partner, founded on December 27, 2014 in Mexico City by Manuel Mattar and Daniel Islas
- **WolfSellers team**: 135 people; 5 Latin American countries (Mexico, Colombia, Argentina, Chile and Peru), plus the United States and Canada served from Mexico
- **Location**: Mexico City, Mexico
- **Topics**: Adobe Commerce, Magento, Adobe Experience Cloud, Adobe Experience Manager, Adobe Experience Platform, Edge Delivery Services, eCommerce B2B, eCommerce B2C, Inteligencia artificial aplicada, Agentes de IA, Generative Engine Optimization, Arquitectura cloud en AWS, Comercio digital en Latinoamérica
- **Languages**: Spanish and English

## What he talks about

- **Adobe and enterprise digital commerce**: Adobe Commerce, Experience Manager, Experience Platform and Edge Delivery Services: how they get implemented, migrated and run for enterprise brands in Mexico and Latin America.
- **Applied AI, in production**: AI agents in day-to-day development and operations, brand visibility in ChatGPT and other LLMs, and what actually works once AI leaves the demo.
- **Building technology from Latin America**: How to build an enterprise technology company from Mexico: talent, culture, global clients and what we have learned since 2014.

## Available talks

- **AI that actually reaches production in enterprise ecommerce**: Most AI projects stall at the pilot. This talk covers what it takes to get them into production on enterprise digital commerce platforms: data, security, process and people.
- **How ChatGPT sees you: brand visibility in the age of LLMs**: More and more buyers ask ChatGPT, Perplexity or Gemini before they search on Google. Which signals those models use to recommend a brand, and what a company can do to show up.
- **From zero to Adobe Gold Partner: enterprise technology made in Mexico**: The WolfSellers story since 2014: how a Mexican company came to implement Adobe Experience Cloud for global brands, and what we learned about talent, clients and growth.

Invitations: https://manuelmattar.com/en/contact/

## Bio

Manuel Mattar is the co-founder and CTO of WolfSellers, an Adobe Gold Partner based in Mexico City. In 2014 he founded the company with Daniel Islas to bring Magento —now Adobe Commerce— to brands in Mexico and Latin America. Today WolfSellers has 135 people, works across five countries in the region and serves the United States and Canada from Mexico. Its clients include LEGO, Heineken, Mastercard, AT&T and FEMSA. As CTO, Manuel leads the technical side of the company: the architecture of its Adobe Commerce and Adobe Experience Cloud implementations, its cloud infrastructure and the adoption of AI agents in development and operations. He shares what he learns at manuelmattar.com, with notes on Adobe, digital commerce and applied AI.

## WolfSellers clients

LEGO, Heineken, Casio, Mastercard, American Express, AT&T, FEMSA, Grupo Bimbo, Tupperware, Benetton, Converse, Danone, Abercrombie & Fitch, Hollister, Ulta Beauty, Rappi, América Móvil, OXXO, Cinépolis, Waldo's, Grupo Axo, Vitro, Urrea, Helvex

## Pages

- [About me](https://manuelmattar.com/en/about/)
- [Speaking and interviews](https://manuelmattar.com/en/speaking/)
- [Notes](https://manuelmattar.com/en/notes/)
- [Contact](https://manuelmattar.com/en/contact/)

## Notes

- [I launched my site in one day with an AI agent: what it did and didn't](https://manuelmattar.com/en/notes/lance-mi-sitio-en-un-dia-con-un-agente-de-ia/) (2026-10-09): From a parked domain to a live site, with AWS infrastructure and a digital twin, in one day. What the agent did, what I decided and what it cost.