// Co-founder & CTO at WolfSellers
About me
I'm Manuel Mattar. In 2014 I founded WolfSellers in Mexico City with my partner Daniel Islas, and today I'm its CTO. I work on what happens when technology —Adobe, the cloud and now artificial intelligence— has to work inside a real business.
// 2014 → today
The WolfSellers story
WolfSellers was born on December 27, 2014 in Mexico City. Daniel Islas and I founded it with a clear idea: bring Magento —now Adobe Commerce— to the level that brands in Mexico and Latin America needed.
Today we are 135 people, an Adobe Gold Partner working across 5 Latin American countries, and we serve the United States and Canada from Mexico. We have worked with brands such as LEGO, Heineken, Mastercard, AT&T, FEMSA and Grupo Bimbo.
Timeline
2014
Daniel Islas and I found WolfSellers in Mexico City.
2025
The team earns 21 new Adobe certifications.
2026
135 people, Adobe Gold Partner, present in 5 Latin American countries.
// now
What I work on today
As CTO, my work is on the technical side of WolfSellers: the architecture of our Adobe Commerce and Adobe Experience Cloud projects, our cloud infrastructure and the adoption of artificial intelligence in how we build and operate.
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